Gioia Fonda. 24th Annual Pink Week, 2017
Pink week is essentially a not-for- profit art piece with absolutely no political, religious, social or medical agenda other than pink. Pink week should not to be confused with pink ribbons for breast cancer awareness, pink triangles representing homosexual identity or any gender specific or branding use the color. During pink week, pink just means pink. Additionally, pink week can be a great excuse to be festive and neighborly without the fuss, stress and stigma attached to more traditional holidays. It can serve as a common ground, a way to reach out, engage and participate with the people around you. Pink week can serve as an occasion to explore our notions of what exactly holidays are and their relevance in our contemporary lives. Lastly, pink week can be an important educational opportunity illustrating the endless possibility of forms “art” can take. Pink week may function as an introduction to conceptual art and Duchampian ideas. Pink week stands as an affirmation of the fact that art can be affordable and accessible to all and that art remains an inevitable and necessary element of our present and broadly expanding human culture.